Responsible for the development and implementation of marketing plans and programs aligned with Sadara’s strategic business plan and deliver sales volume target and profitability.
Functional Duties:
Coordinate with product management and sales units in developing product pricing and sales plan to align and consolidate efforts and plans.
Collaborate with the sales division in the sales process to achieve market share gains within key customers segments.
Partner with sales to achieve new product gains by promoting Sadara’s products in key accounts.
Coordinate with the product management division to develop a marketing mix of value-added chemical and plastics products that will successfully target Sadara’s customers.
Define market position and market plans for existing products as well as launch execution strategy, brand strategy and value proposition for line extensions, and minor product modifications and new products.
Conduct market research, market analysis and competitive analysis to identify threats and opportunities and develop marketing plan and activities accordingly.
Optimize the allocation of funds to maximize ROI and allocate sufficient resources towards promising projects.
Review Sadara’s product mix regarding both profits and risks in consultation with production planning, and ensure they are targeted towards Sadara’s customers.
Develop and execute successful product launches by creating launch plans, support materials, and training for sales teams.
Ensure that all marketing strategies adhere to Sadara’s regulations and ethical code of conduct.
Perform any job-related activities as requested by the immediate supervisor/manager.
Managerial Duties:
Manage and oversee the day-to-day work performed by Division staff.
Ensure that all tasks and activities are performed in accordance with Sadara’s policies and procedures.
Assess the level of skills employees and identify the need for development programs.
Motivate, coach, develop and support respective employees.
