We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users. The role should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels.
A social media specialist is responsible for growing audiences on social platforms including Facebook, Twitter, Linkedin, and Instagram. He or she will also regularly create platform-specific content including text posts, videos, and graphics, along with maintaining a posting schedule. They must have a good eye for trends and an understanding of social media metrics. The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.
Responsibilities
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Needs to be able to dig into the data, analyze that data, and draw actionable insights.
- Need to focus on creating images or graphics to accompany Facebook posts, taking and curating photos or videos for Instagram, producing mobile-optimized stories for Instagram, and creating other content from scratch that helps to grow our following.
- Responsible for the creation and adaptation of written content for specific social media networks. This person should be comfortable writing social posts that are as short as 140 characters or blogs over 200 words.
- Responsible to find new opportunities for the company by keeping track of their industry, news, and social media trends. He or She needs to know where to look for the news and what people are saying about it. They also need to know what's changing on social networks and in the industry.
- Be a good facilitator and asks relevant and thought-provoking questions in an engaging way. Another part is setting the tone for the community, being present, enforcing community guidelines, and sometimes even removing members or deleting posts when appropriate.
- Responsible for writing content and weekly blogs for various clients and industries.
Set up and optimize company pages within each platform to increase the visibility of company’s social content
Create editorial calendars and syndication schedules
Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
Skills Necessary:
- Copywriting
- Understanding of Brand Voice
- Experience with Design Software
- Basic Photography and Videography
- Content Curation
- Strong Presentation Skills
- Strong Communication
- Data Analysis
- Funnel Understanding
- Knowledge of Content for Each Funnel Stage
- Adaptability
- Creativity
- Curiosity
- Strong Presentation Skills
- Content Curation
- Hungry for Information
- Effective Monitoring
- Can Think Globally
- Resourcefulness,
- Ability to Connect People
- Can Stimulate Discussion
- Firm but Empathetic
Requirements:
- Proven working experience in social media marketing or as a digital media specialist
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Adequate knowledge of web design, web development, CRO and SEO
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organizational ability
- Fluency in English
- BS in Communications, Marketing, Business, New Media or Public Relations
Job Type: Full-time
Experience:
- Social Media Marketing: 3 years (Required)
- Education:Bachelor's (Required)
- Language:english (Required)
- Work Location:One location
- Schedule:Monday to Friday
- Work Remotely: No
Qualifications:
- Bachelor's (Preferred)
- Social Media Management: 2 year (Preferred)
- Marketing: 2 year (Preferred)
Be part of our team.
Send us your CV in English on mail: hr@laganoo.com
