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Remote Marketing Specialist – Luxury Real Estate (m/f)

Remote 17. februar 2025.
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Baerz & Co

Job Title:
Remote Marketing Specialist – Luxury Real Estate

Location: Remote
Job Type: Part-Time or Full-Time (Flexible)

About Us
Baerz & Co is a premier name in luxury real estate, specializing in high-value properties across Europe, including the Netherlands, Spain, Portugal, and Switzerland. With a focus on quality, expertise, and client-centric service, we aim to redefine excellence in the real estate industry. We are seeking a dynamic Marketing Specialist to enhance our brand presence and engage our high-net-worth clientele with polished, high-impact content and strategies.
 
Job Description
As our Marketing Specialist, you will play a key role in promoting Baerz & Co’s brand, properties, and expertise across digital platforms. Working remotely, you’ll have the flexibility to shape compelling campaigns, craft engaging content, and ensure consistent messaging that resonates with our affluent audience. This is an opportunity to blend creativity with strategy, positioning Baerz & Co as the ultimate choice for luxury real estate.
 
Responsibilities

Content Creation:
  • Develop and publish high-quality social media posts per month for platforms like Instagram and LinkedIn.
  • Write blog posts monthly focusing on market trends, property insights, and lifestyle content.
  • Create engaging newsletters summarizing blog posts and other key updates.
Social Media Management:
  • Schedule and manage content on Baerz & Co’s social platforms.
  • Monitor performance analytics to optimize engagement and reach.
  • Develop creative strategies to grow our social media following and increase engagement.
SEO Optimization:
  • Research and implement SEO best practices in all content to boost organic visibility and website traffic.
Brand Messaging:
  • Ensure all content aligns with Baerz & Co’s sophisticated tone and luxury branding.
  • Collaborate with internal teams to source property details, market updates, and other relevant information.
Market Research:
  • Stay updated on luxury real estate trends in key markets.
  • Identify and capitalize on emerging content trends and audience interests.

Qualifications
  • Minimum 3 years of experience in digital marketing, content creation, or social media management (experience in real estate or luxury markets preferred).
  • Exceptional English writing and editing skills, with a focus on polished, professional content.
  • Strong knowledge of social media platforms (Instagram, LinkedIn) and analytics tools.
  • Proficiency in email marketing platforms and content scheduling tools.
  • Understanding of SEO best practices and their application in content creation.
  • Familiarity with luxury branding and the ability to create aspirational, high-value content.
  • Excellent organizational skills and the ability to meet deadlines.
  • A proactive, creative mindset with attention to detail.

What We Offer
  • Flexible remote work arrangement (part-time or full-time).
  • Competitive compensation tailored to your experience and availability.
  • Opportunity to collaborate with a leading brand in the luxury real estate market.
  • Room to innovate and take ownership of impactful marketing strategies.
 
How to Apply

Interested candidates should send their CV, portfolio (or examples of previous work), and a brief cover letter explaining why they’re a perfect fit for Baerz & Co to: info@baerz.com
 
Let’s redefine the luxury real estate experience together. Join Baerz & Co and showcase the true luxury of living!