We are hiring a:
Google Ads - Media Buyer
About us:
Coinis is a leading AdTech company that builds innovative monetization solutions for affiliates and publishers. We blend empathy with data to create people strategies that foster a positive, inclusive, and forward-thinking work culture. Join us and be part of a team where human connection meets innovation!
About your position:
We are seeking a results-driven Google Ads Media Buyer to join our performance marketing team. This role involves managing paid media campaigns across Google platforms (Search, Display, YouTube, Shopping, and Performance Max), with a strong focus on optimizing for ROI, ROAS, and customer acquisition costs. The ideal candidate will have hands-on experience managing budgets, analyzing data, and scaling high-performing campaigns.
Key Responsibilities:
- Plan, create, manage, and optimize Google Ads campaigns across Search, Display, Shopping, YouTube, and Performance Max.
- Conduct keyword research, audience targeting, and competitive analysis to inform strategy.
- Write compelling ad copy and coordinate with creative teams to develop ad assets.
- Monitor campaign performance daily and adjust bids, budgets, and targeting to meet KPIs.
- Perform A/B testing of creatives, landing pages, and ad formats to drive performance.
- Analyze campaign data and generate performance reports with actionable insights.
- Stay up to date with platform updates, trends, and best practices in paid media.
- Collaborate with other digital marketing channels (e.g., SEO, Meta Ads, email) to align campaign strategy.
Job requirements:
- Proven track record with 3+ years of high-performance media buying on Google Ads, managing large budgets across multiple accounts with measurable success.
- Google Ads Certified—preferably with additional certifications in Search, Display, and Video.
- Mastery of Google Ads, Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking setups.
- Deep experience with data-driven optimization, A/B testing, and scaling campaigns for e-commerce, lead generation, or DTC brands.
- Proficient with advanced tools such as Google Looker Studio, SEMrush, Ahrefs, or other performance and market intelligence platforms.
- Expert-level understanding of all key media buying KPIs: CTR, CPC, CPA, ROAS, MER, and LTV.
- Strong grasp of audience segmentation, funnel strategies, and full-funnel attribution modeling.
- Able to identify underperforming campaigns fast and act decisively to turn them around.
- Excellent analytical thinker and problem solver with a growth mindset and relentless drive for optimization.
- Highly organized with the ability to manage multiple campaigns, complex budgets, and aggressive performance targets.
- Experience working in fast-paced environments, ideally for performance marketing agencies or high-growth startups.
Qualifications
Education:
- Bachelor’s, Specialist’s or Master’s Degree in a marketing-related field preferred
Experience:
- 3+ years of media buying on Google Ads
Skills in order of relevance:
- Google Ads (Search, Display, Video) – 3+ years with large-budget campaigns
- Google Ads Certified; strong GA4 & Tag Manager skills
- Performance marketing for e-commerce, lead gen, and DTC
- Data-driven optimization, A/B testing, full-funnel strategy
- Proficient in Looker Studio, SEMrush, Ahrefs
- Strong grasp of CTR, CPC, CPA, ROAS, MER, LTV
- Quick issue detection & campaign troubleshooting
- Analytical mindset; comfortable in fast-paced environments
What we offer:
- Comprehensive Training Program: Receive hands-on training tailored to our internal project, equipping you with advanced media buying skills.
- Career Growth Opportunity: Gain expertise in a specialized area of media buying and digital marketing.
- Supportive Environment: Work within a dynamic team that values learning, collaboration, and growth.
- Paid private health insurance
- Paid meal inside of the company
- Paid gym membership
- Multiple annual company retreats
- Flexible work hours
- Paid Parental Leave
- Mental day Leave (If it is not your day - We get it, take a day OFF!)
Other Information
Please keep in mind that we will only accept CVs in English. CVs sent in any other language will not be considered.