MaxBet is part of Flutter Entertainment (LSE: FLTR; NYSE: FLUT) ─ the world’s largest online gambling operator, publicly listed on both the New York Stock Exchange and the London Stock Exchange. As a truly global leader in sports betting and gaming, Flutter shapes the future of the
industry.
MaxBet is a rapidly growing company specializing in sports betting, gaming, and gambling. Headquartered in Serbia, we have a strong presence in Bosnia and Herzegovina, Montenegro, and North Macedonia. We are committed to setting new industry standards, delivering top-tier entertainment while upholding the highest integrity.
Our success is built on our people - we foster a culture of teamwork, clear communication, and mutual respect.
As we continue to grow, we are looking for a:
industry.
MaxBet is a rapidly growing company specializing in sports betting, gaming, and gambling. Headquartered in Serbia, we have a strong presence in Bosnia and Herzegovina, Montenegro, and North Macedonia. We are committed to setting new industry standards, delivering top-tier entertainment while upholding the highest integrity.
Our success is built on our people - we foster a culture of teamwork, clear communication, and mutual respect.
As we continue to grow, we are looking for a:
Digital Marketing Expert
Role Summary:
This position focuses on driving digital growth and market presence in the Montenegro and Bosnia and Herzegovina through strategic campaign leadership and cross-channel coordination.
The role combines data-informed decision-making, stakeholder collaboration and performance optimization to ensure impactful and efficient marketing outcomes. It also plays a key part in maintaining a strong and consistent brand presence while adapting approaches to local market dynamics.
Responsibilities:
- Led end-to-end planning and execution of integrated digital marketing campaigns.
- Developed and implemented digital media and advertising strategies aligned with business and campaign goals.
- Created media plans, optimized budget allocation and managed relationships with media owners and vendors.
- Coordinated development and timely delivery of digital creative assets across teams and partners.
- Led execution, optimization and performance improvement of paid and programmatic media campaigns.
- Monitored KPIs and analyzed campaign performance using analytics and attribution tools (e.g., Google Analytics, AppsFlyer).
- Prepared actionable performance reports and presented insights to internal teams and senior management.
- Oversaw campaign tracking, tagging and data accuracy in collaboration with technical and external teams.
- Managed campaign budgets, forecasting and cost optimization.
- Ensured brand consistency across all digital channels and conducted regular competitive analysis.
Qualifications:
- Minimum secondary vocational education of 4 years (NQF Level 4) in economics, law, administration, or related fields.
- At least 5 years in the same or similar role.
- Experience in creating coordinated marketing programs at both strategic and tactical levels.
- Excellent understanding of audience segmentation in digital marketing and related strategies.
- Experience working with digital marketing platforms.
- Highly organized with strong communication and presentation skills, both written and verbal.
- Ability to organize and manage detailed tasks effectively.
- Strong program and project management skills.
Perks and benefits:
- Health & Well-being:
- Private health insurance.
- Up to 6 days of 100% paid leave without a certificate.
- Sports membership.
- Work Environment & Comfort:
- Modern workspace with relaxation areas.
- Hybrid work model with flexible working hours.
- Remote work up to 30 days/year.
- Work-Life Balance:
- 24+ days of annual leave.
- Birthday off.
- Shorter Fridays (2 PM finish).
- Reduced hours for moms with kids starting kindergarten.
- Fully covered maternity leave (according to company policy).
- Day off for parents of first graders.
- Growth & Development:
- Paid training, workshops, and educational opportunities.
- Team-building events and sports activities.
- Additional Perks:
- Daily transportation between Novi Sad & Belgrade for Novi Sad colleagues working in Belgrade.
- Role-based bonus opportunities.
- Referral bonuses for recommending new hires.
- Full equipment and onboarding for every role.
All interested candidates are invited to submit their CVs via email: masa.ilic@maxbet.rs
