Sales Manager (m/f)

Sales Manager

Location: Montenegro | Hybrid / On-site
Employment Type: Full-time, dedicated role

About the Company
Novcato is a Montenegro-based real estate technology company developing a digital platform that simplifies and professionalizes property sales for private sellers, agencies, developers and buyers.
With the platform already live, Novcato is entering its next phase of commercial growth and regional expansion, with a focus on creating a more transparent, efficient and connected real estate market.

Role Overview
We are seeking an experienced and commercially driven Sales Manager to take ownership of Novcato’s sales and commercial development in Montenegro.

The Sales Manager will have primary responsibility for driving customer acquisition, revenue growth and market penetration in Montenegro. This is a hands-on commercial role with direct accountability for developing the sales pipeline, converting opportunities into paying customers and achieving agreed monthly and annual commercial targets.

The Sales Manager will manage the sales process end-to-end, from identifying opportunities and building the pipeline to developing client relationships and closing business. The role involves working closely with the Founder / Managing Director and Marketing team, proposing and executing sales initiatives, and providing regular reporting on progress and results.

We are looking for someone with strong knowledge of the Montenegrin real estate market, an established industry network, and the drive to build and grow Novcato’s commercial presence.

Performance will be measured against agreed KPIs including new customers acquired, revenue and recurring revenue, number/value of qualified opportunities, lead-to-customer conversion rate, sales-cycle duration, customer retention/renewal, key-account acquisition, pipeline coverage, forecast accuracy, and commercial partnerships concluded.

During the initial growth phase, this will be a highly hands-on role. The Sales Manager will personally originate leads, conduct meetings and demonstrations, negotiate commercial terms and close customers. As the business scales, the role will progressively assume responsibility for recruiting, developing and managing the wider sales team.

Key Responsibilities
Sales & Business Development

• Own and drive Novcato’s sales activities and commercial growth in Montenegro.
• Develop and execute the sales plan in line with company objectives.
• Build and manage the sales pipeline and take responsibility for agreed sales and revenue targets.
• Identify and pursue new clients, partnerships and business opportunities.
• Manage the full sales cycle, from prospecting and presentations to negotiation and closing.
• Build and maintain strong relationships with agencies, developers, investors, brokers and private sellers.

Market Development

• Grow Novcato’s presence and network within the Montenegrin real estate market.
• Identify market opportunities, trends and customer needs.
• Represent Novcato at relevant industry meetings and events.
• Provide management with market feedback, opportunities and competitive insights.

Sales Management & Reporting

• Establish and improve effective sales processes and CRM practices.
• Track pipeline, sales activity, KPIs and performance against targets.
• Provide regular and accurate reports on progress, results and challenges.
• Identify opportunities to improve sales performance and implement agreed initiatives.
• Provide structured market feedback on pricing, subscription models, customer requirements, objections and competitor offerings, and recommend adjustments to Novcato's commercial proposition where appropriate.

Collaboration & Growth

• Work closely with the Managing Director and Marketing on sales initiatives and campaigns.
• Provide customer and market insights to support marketing and product development.
• Identify opportunities to improve sales performance and implement agreed initiatives.
• Provide structured market feedback on pricing, subscription models, customer requirements, objections and competitor offerings, and recommend adjustments to Novcato's commercial proposition where appropriate.

Professional Requirements

• Minimum 5 years of professional experience in the real estate industry, ideally with a real estate agency, property developer or similar real estate business.
• A strong and demonstrable network within the Montenegrin real estate sector is a key requirement. The successful candidate should be capable of leveraging existing relationships with agencies, developers, brokers, investors and other industry participants to accelerate Novcato’s market penetration.
• Established network and relationships within the local real estate industry, with the ability to engage potential clients from day one.Proven track record in sales, business development and achieving commercial targets.
• Experience managing the full sales cycle and key client relationships
• Strong sense of ownership, accountability and initiative
• Self-driven and comfortable working independently while reporting regularly to management
• Ability to turn ideas and strategy into action and measurable results.
• Excellent communication, presentation and negotiation skillsStrong commercial and problem-solving abilities.
• Experience with CRM systems, sales reporting and pipeline management.
• Fluent in Montenegrin and strong English proficiency.
• Bachelor’s degree in Business, Economics, Marketing, Real Estate or a related field is an advantage.

Nice to Have

• Experience with SaaS, subscription-based or digital platforms.
• Experience working in a startup, scale-up or fast-growing company.
• Existing relationships with major real estate agencies, developers or property investors in Montenegro.
• Experience building a sales function or team from an early stage.
• Experience working with CRM and sales automation tools.
• Understanding of digital marketing and online customer acquisition.

Working Style
We are looking for someone who is self-driven, proactive and accountable, takes ownership and is focused on measurable results, is able to work independently while keeping management informed, is commercially minded and confident in building client relationships, is adaptable and comfortable working in a growing business, and is motivated to build, develop and grow with the company.

Growth Opportunity
This role is central to Novcato's commercial growth in Montenegro. The successful candidate will have significant autonomy and influence over the company's sales strategy, market development and commercial processes.

Subject to performance and Novcato's growth, the position is expected to have the opportunity to develop into a Head of Sales/Commercial Director role, with responsibility for building the sales organisation and supporting expansion into additional regional markets.

If you have strong experience in the Montenegrin real estate market, an established industry network and the drive to take ownership and build something new, we would be pleased to hear from you.

To apply, please submit your CV and a brief cover letter outlining your relevant experience via e-mail adress  Marina.pejovic@novcato.com or via the option KONKURIŠITE NA OGLAS.