MaxBet is part of Flutter Entertainment (LSE: FLTR; NYSE: FLUT) ─ the world’s largest online gambling operator, publicly listed on both the New York Stock Exchange and the London Stock Exchange. As a truly global leader in sports betting and gaming, Flutter shapes the future of the
industry.
MaxBet is a rapidly growing company specializing in sports betting, gaming, and gambling. Headquartered in Serbia, we have a strong presence in Bosnia and Herzegovina, Montenegro, and North Macedonia. We are committed to setting new industry standards, delivering top-tier entertainment while upholding the highest integrity.
Our success is built on our people - we foster a culture of teamwork, clear communication, and mutual respect.
As we continue to grow, we are looking for a:
industry.
MaxBet is a rapidly growing company specializing in sports betting, gaming, and gambling. Headquartered in Serbia, we have a strong presence in Bosnia and Herzegovina, Montenegro, and North Macedonia. We are committed to setting new industry standards, delivering top-tier entertainment while upholding the highest integrity.
Our success is built on our people - we foster a culture of teamwork, clear communication, and mutual respect.
As we continue to grow, we are looking for a:
Digital Marketing Expert
City: Podgorica
Responsibilities:
- Led end-to-end planning and execution of integrated digital marketing campaigns.
- Developed and implemented digital media and advertising strategies aligned with business and campaign goals.
- Created media plans, optimized budget allocation and managed relationships with media owners and vendors.
- Coordinated development and timely delivery of digital creative assets across teams and partners.
- Led execution, optimization and performance improvement of paid and programmatic media campaigns.
- Monitored KPIs and analyzed campaign performance using analytics and attribution tools (e.g.,
- Google Analytics, AppsFlyer).
- Prepared actionable performance reports and presented insights to internal teams and senior management.
- Oversaw campaign tracking, tagging and data accuracy in collaboration with technical and external teams.
- Managed campaign budgets, forecasting and cost optimization.
- Ensured brand consistency across all digital channels and conducted regular competitive analysis.
Qualifications:
- Minimum secondary vocational education of 4 years (NQF Level 4) in economics, law, administration, or related fields.
- At least 5 years in the same or similar role.
- Experience in creating coordinated marketing programs at both strategic and tactical levels.
- Excellent understanding of audience segmentation in digital marketing and related strategies.
- Experience working with digital marketing platforms.
- Highly organized with strong communication and presentation skills, both written and verbal.
- Ability to organize and manage detailed tasks effectively.
- Strong program and project management skills.
Perks and benefits:
- Fridays are off until 2 PM.
- A day off for your birthday.
- Working in an international team.
- Team-building events.
- Opportunities for training and education.
- A supportive team that fosters growth, development and learning.
All interested candidates are invited to submit their CVs via email: masa.ilic@maxbet.rs
