National Communications and Media Specialist (m/f)

Crna Gora 30. jun 2026.

Food and Agriculture Organization of the United Nations

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CALL FOR EXPRESSIONS OF INTEREST - VACANCY ANNOUNCEMENT NO: 10

Issued on: 12.06.2026
Deadline For Application: 30.06.2026

JOB TITLE: National Communications and Media Specialist

TYPE OF REQUISITION: PSA.NAT
DUTY STATION: Home based
ORGANIZATIONAL UNIT: REU
DURATION: 55 days on WAE until 31 January 2027

FAO seeks gender, geographical and linguistic diversity in its staff and international consultants in order to best serve FAO Members in all regions.
IMPORTANT NOTICE: Please note that Closure Date and Time displayed above are based on date and time settings of your personal device

FAO is committed to achieving workforce diversity in terms of gender, nationality, background and culture.
Qualified female applicants, qualified nationals of non-and under-represented Members and person with disabilities are encouraged to apply;
Everyone who works for FAO is required to adhere to the highest standards of integrity and professional conduct, and to uphold FAO's values
FAO, as a Specialized Agency of the United Nations, has a zero-tolerance policy for conduct that is incompatible with its status, objectives and mandate, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination　　
All selected candidates will undergo rigorous reference and background checks
All applications will be treated with the strictest confidentiality

Organizational Setting

In light of the country’s expected accession in 2028, FAO is supporting the Ministry of Agriculture, Forestry and Water Management of Montenegro in aligning its policy framework to European Union standards with special attention to the Common Agricultural Policy (CAP) through the project TCP/MNE/4001 “Support to smallholder livestock farmers through FFSs and development of the national cattle breeding strategy”. As part of this initiative, the Organization aims to improve farmers’ understanding of future CAP-related requirements, support mechanisms, eligibility criteria, environmental standards, and administrative framework to allow them a faster and smoother adjustment to the new obligations. This should contribute to increasing farmers’ awareness and understanding of future CAP requirements, direct payment schemes, and available support measures, thereby improving their preparedness for EU accession. Preparedness and informational campaign is planned for 2026 for better information sharing and preparedness among smallholder farmers and other relevant actors, which should translate complex policy concepts into practical and understandable information.

Reporting Lines

Under the overall supervision of the Budget Holder and Lead Technical Officer, and in close cooperation with the FAO project team, National Programme Coordinator, the Ministry of Agriculture, Forestry and Water Management of Montenegro, the Regional Communication Team Leads and Office of Communications (OCC) branches, and the designated CAP expert, and other consultants engaged under the project, the Communications and Media Specialist will support the implementation of the CAP preparedness and informational campaign in Montenegro through development of communication content, media outreach, concrete activities on local stakeholder engagement, public visibility, and digital communication activities adapted to farmers and rural stakeholders.

Technical Focus

The Communications and Media Specialist will develop a phased communication plan with a campaign calendar, including key thematic messages aligned with different stages of CAP awareness, understanding, and preparedness, and based on identified knowledge gaps, information needs, and concerns related to CAP among key target groups, in close cooperation with the CAP expert (prior approval of FAO is needed); design and lead the planning and implementation of the communication and outreach approach for the CAP preparedness and informational campaign (prior approval of FAO is needed); with the support of the technical/CAP expert, identify and segment target farmer groups and tailor communication messages, communication channels, and outreach approaches accordingly; adapt technical and policy-related CAP content into clear, practical, and farmer-oriented informational materials suitable for non-technical audiences; support CAP expert in the development and dissemination of practical guidance materials, frequently asked questions (FAQs), and farmer-oriented information products aimed at improving understanding of future CAP requirements, support mechanisms, eligibility criteria, compliance obligations, and direct payment schemes

Tasks and responsibilities

Prepare communication and visibility content as part of the preparedness and informational campaign, including:
Social media posts;
Key messages and communication packages;
Press releases;
Media articles and interviews;
Website and online content;
Speaking points and event visibility materials;

Social Media:

The objective of this specific aspect of the role is to create the digital space for engaging with the public, civil society, the international community and other relevant stakeholders on topics related to agrifood systems and shaping the discourse around the four betters, leaving no one behind

Collate information and develop appropriate digital assets, in line with global FAO key messages, terminology, standards and guidelines, and day-to-day management of country social media channel(s), as per the FAO social media guidelines and in support of country strategies, liaising and coordinating with the relevant technical officers, Regional Communication Team Leads and OCC, as appropriate, and relevant supervisor for clearance.
For videos intended for use on social media channels, liaise with the Regional Communication Team Leads and OCC to review scripts, formats and final clearances.

KEY PERFORMANCE INDICATORS:

Expected outputs:

Phase 1: Audience Analysis and Communication Planning

Audience analysis and prioritization completed, including identification of key target groups, their level of understanding of CAP-related topics, key information gaps, misconceptions, concerns, and preferred communication channels;
Communication plan and campaign calendar developed in close cooperation with technical/CAP expert and approved by FAO;
CAP farmer preparedness and stakeholder engagement toolkit
Audience profiles (including what farmers know and don’t, misconceptions and concerns)
Message matrix (focusing on practical implications)
Communication products package (videos, infographics, radio, social media)
Media package
Event package
Guidance for farmer consultations, questionnaires/surveys, FAQs.

Phase 2: Content and Information Materials Production

Communication and outreach content prepared and aligned with campaign objectives and approved CAP messages;
Communication products package developed in coordination with the CAP expert, Graphic Designer, and Photographer/Film Maker, including:
Social media content and captions;
Key communication messages;
Media articles and press releases;
Website and online content;
Speaking points and event visibility materials;
Content inputs for audio visual and visual communication products;
Media package developed, including materials for TV, radio, print, and online media engagement;
Event package developed, including communication and visibility materials supporting outreach events, information sessions, and stakeholder engagement activities.

Phase 3: Campaign Roll-out and Stakeholder Engagement

Communication and visibility activities implemented in accordance with the approved communication plan and campaign calendar;
Coordination and support provided for media outreach activities, including TV, radio, print, online media, and social media dissemination;
Communication support provided for outreach events, information sessions, consultations, and stakeholder engagement activities aimed at improving farmers’ understanding of future CAP requirements, support mechanisms, eligibility criteria, compliance obligations, and direct payment schemes closely working with CAP expert;
Media visibility and communication outreach activities coordinated throughout campaign implementation;
Stakeholder engagement activities supported through dissemination of campaign materials, promotion of events, facilitation of farmer participation, and collection of feedback, questions, and concerns from target groups.

Phase 4: Monitoring, Learning and Reporting

Communication summaries and visibility updates prepared as per FAO request and submitted to FAO;
Media monitoring and campaign performance tracking conducted, including outreach, engagement, audience reach, participation, and feedback indicators;
Final communication report submitted, including key achievements, lessons learned, stakeholder feedback, recommendations, and assessment of campaign results and outreach effectiveness prepared in a format requested by FAO and submitted to FAO.

FAO Standards and guidelines:

Liaison with OCC will be maintained, either directly or through an agreed focal point/coordinator, to ensure compliance with OCC standards, aligned messaging, and appropriate review and clearance processes.
All communication materials will follow FAO clearance processes and comply with FAO standards, including:
- FAO Strategic Framework 2022-31: https://www.fao.org/strategic-framework/en
- FAO social media policy and guidelines: https://www.fao.org/2/socialmedia
- Social Media Branding Guidelines: https://openknowledge.fao.org/handle/20.500.14283/cb5044en
- FAOSTYLE(https://openknowledge.fao.org/handle/20.500.14283/cb8081en
- FAO terminology http://www.fao.org/faoterm
- FAO Names Of Countries https://www.fao.org/nocs/en    
- Story guidelines, Story template, UN map standards, FAO logo policy and related branding guidelines (available to staff). 
Further guidance regarding FAO communications, policies and procedures can be found through the FAO intranet, OCC section

CANDIDATES WILL BE ASSESSED AGAINST THE FOLLOWING

General requirements:

University degree in communications, journalism, public relations, media studies, marketing, social sciences, or related fields;
At least 7 years of relevant professional experience in communications, media relations, public outreach, content development, or awareness campaigns;

Demonstrated experience in:

Preparing communication strategies and plans
drafting messages and narratives for communication products and visibility materials;
media relations and public outreach;
digital communication and social media management;
preparation of communication content for public awareness campaigns;
Experience with EU-related topics (e.g. CAP, rural development, EU policies) would be a strong asset;
Excellent writing, editing, and storytelling skills;
Ability to translate technical or policy-related topics into practical and understandable language suitable for non-technical audiences;
Experience working with international organizations, donor-funded projects, public institutions, or awareness campaigns is considered an asset;
Strong knowledge of the Montenegrin media landscape and communication channels relevant for outreach to farmers and rural communities;
Excellent organizational, coordination, and communication skills.

FAO Core Competencies:

Results Focus
Teamwork
Communication
Building Effective Relationships
Knowledge Sharing and Continuous Improvement
Gender and minorities awareness

Please note that all candidates should adhere to FAO Values of Commitment to FAO, Respect for All and Integrity and Transparency.

ADDITIONAL INFORMATION

FAO does not charge any fee at any stage of the recruitment process (application, interview, processing)
Please note that FAO will only consider academic credentials or degrees obtained from an educational institution recognized in the IAU/UNESCO list
Please note that FAO only considers higher educational qualifications obtained from an institution accredited/recognized in the World Higher Education Database (WHED), a list updated by the International Association of Universities (IAU) / United Nations Educational, Scientific and Cultural Organization (UNESCO). The list can be accessed at http://www.whed.net/
For more information, visit the FAO employment website
Appointment will be subject to certification that the candidate is medically fit for appointment, accreditation, any residency or visa requirements, and security clearances.

HOW TO APPLY
To apply, please send an e-mail with your CV and cover letter attached to tanja.milovic@fao.org using the subject line: “Vacancy No 10- National Communications and Media Specialist" or via option KONKURIŠITE.
Deadline for submissions is 13:00 Central European Time (CET) on the deadline for applications date. We encourage applicants to submit the application well before the deadline date.

If you need help, or have queries, please contact: tanja.milovic@fao.org

FAO IS A NON-SMOKING ENVIRONMENT